Environmental Initiative and Trust In Food™ teamed up to better understand what it takes to accelerate producers’ voluntary engagement with conservation agriculture programs. Leadership and insights from Midwest Row Crop Collaborative members provide context for this tool.
This step-by-step process provides organizations engaged in conservation agriculture initiatives with worksheets, case studies, and tips and tools. Backed by research designed to help users design, implement, and evaluate producer engagement programs that spark curiosity and inspire change.
Interested in skipping to a specific step? Select it from the menu at the top of the page.
Identify outcomes and define how you will measure success.
Ask questions and look for patterns in values, concerns, and preferences.
Invite farmers and ranchers to learn more or take action without pressure.
Select ways of connecting with farmers and ranchers aligned with their preferences.
Define evaluation tools based on the goals to measure success.
“Growers are the ultimate stewards of their land. What can be learned in this process helps engage and build deeper connections with growers to implement practices in their operations that are both sustainable and profitable.“
Ryan Locke
Vice President of Engagement, National Oilseed Processors Association
Environmental Initiative is a nonprofit working with people in communities, businesses, nonprofits, and government agencies to advance social equity and environmental health. We engage communities, convene conversations, build and facilitate partnerships – including the Midwest Row Crop Collaborative, and manage projects on a range of environmental issues where collaboration is needed most.
Trust In Food™ is a social-purpose initiative of Farm Journal. The team at Trust In Food is working to accelerate and scale the transition to more sustainable and resilient agricultural systems. We deploy the unparalleled business intelligence, data, reach and trust of the nearly 150-year-old Farm Journal company to unleash the potential of every dollar invested in sustainable agriculture within the United States.
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